Campaign visuals
Key visuals and full image sets for full campaigns or product launches.
Stills4:5 · 9:16 · 16:9Print
Films and stills, made with AI.
Campaign films and stills made with AI, by a photographer with 12 years on fashion and commercial sets. Madrid, working worldwide.
The studio
I spent 12 years on fashion and commercial sets. Now I direct films and stills with AI, and every frame is produced like a real shoot.
Madrid, working worldwide
12 years in fashion and commercial photography
English and Spanish
About Louis
Films
Recent films.
En Garde
Fencing, shot as a fashion editorial.
Ninety Minutes
The making of a surf editorial. None of it real.
’97
Nostalgia caught in the act.
The Commute
A slow ride through dead time.
All four are from Seven Cuts: one film a day for seven days, each in a different style.
Services
What the studio makes.
Cinematic film
Short films, storytelling and product spots.
Film16:9 · 9:16 · 2.39:1
BriefPre-productionGenerationDelivery
Films · August to November 2026
Films
Shorts, fashion films and series, generated, graded and cut in the studio. Seven Cuts was one film a day for seven days, each in a different style.
Scroll to walk through
Stills room
Stills
Click any frame to open its series.
In focus: Lemento
50 mm · f/1.4
Stills
Stills
Click any frame to open its series.
Services
Stills and film.
Project or retainer, one process. Every project starts with pre-production, and the quote follows the scope.
Start a briefCampaign visuals
Key visuals and full image sets for full campaigns or product launches.
Stills4:5 · 1:1 · 9:16 · 16:9Print
Cinematic film
Short films, storytelling and product spots.
Film16:9 · 9:16 · 2.39:1Graded masters
RecentA product film for a glass brand
Brand Motion
Motion graphics for social, paid and web. Fast delivery. Cut and formatted per platform.
Video16:9 · 9:16 · 1:16 to 15s
Spec work, not commissioned.
Case study · Campaign visuals
An AI lookbook for a fashion label.
Twelve frames and a short film in one look, plus the method to keep making them.
See the caseProcess
How it works.
The same way as a traditional shoot, minus the shoot day and its expenses.
- 1
Brief
Send your brief and I'll get back to you with a few questions. Creative alignment.
- 2
Pre-production
Concept, location, casting… You sign it off before a generation.
- 3
Generation
I dive into the tools, all inside the approved look.
- 4
Delivery
Masters and cut-downs, upscaled and packaged by channel and format.
Two gates before anything ships
Gate 1It looks like it was shot on a real camera.
Gate 2It stays on brand.
The brief
Warm, rooted, quietly premium.
An independent fashion label asked for a creative direction lookbook to use with their own AI tools and produce their own content.
In motion
The case in 15 seconds.
Cut from the stills and the film. Sound on.
The set
One world. 40 frames.
Texture
Graded for premium.
One grade across the set, with lifted blacks and soft highlights. Then grain and fabric get their own pass, frame by frame.
The handover
The frames come with the method.
A visual guide teaches their tools the look: light, colour, moodboards and how to build new frames from these ones. Their own garments included.
Delivered
What they walked away with.
- 12 finals
- High resolution, one grade.
- Visual guide
- Light, colour, moodboards and garments.
- Short film
- The same world, in motion.
Campaign visuals
I build the look, and the method to keep producing it, for fashion and product brands that launch often.
About
Louis Iruela
Photographer, based in Madrid. I still shoot, I still light sets, and I make campaign films and stills with AI.
Madrid, working worldwide
Landscape prints
Lighting and digital tech
English and Spanish
Three practices, side by side
Still a photographer.
Landscape
I still shoot for myself. Landscapes on location, printed and sold.
Ask about printsLight and capture
I still work on productions as a lighting and digital tech: light, tethered capture and colour on set. 12 years of fashion and commercial sets, and counting.
Films and stills
Campaign films and stills for brands, agencies and production companies, made with AI and held to the same standard as the shoot.
The tools are different. The standards are the same.
I'm on a real set every month. It keeps the generated work honest, down to how light falls off a face.
Studio rules
Five rules the studio works by.
- Light first. Everything else follows.
- Three excellent images beat thirty mediocre ones.
- A set holds together from frame 1 to frame 40.
- Pre-production gets signed off before anything is generated.
- If I wouldn't print it, it doesn't ship.
Credits
Recent credits.
- AI artist
- Wonder Studios
- Product film
- Craftmore
- AI lookbook
- Independent fashion label
- Creative Partner
- DreaminaMagnific Creative HubFigma Weave
Tools
The kit.
- On set
- LightingDigital techAnalogue
- Generation
- MidjourneyDreaminaMagnific
- Finishing
- PhotoshopCapture OneDaVinci Resolve
- Systems
- Figma WeaveNotion
- Languages
- EnglishSpanish
Legal and privacy
Privacy note.
Who runs this site, and what happens to what you send through it. Last updated 12 October 2026.
Who runs this site
Louis Iruela, trading as Louis Iruela Studio. The same person is responsible for anything you send through the site. Legal notice under Spanish law (LSSI-CE):
- Holder
- Louis Iruela
- NIF
- ES14307724E
- Address
- C/ Cedro 8, portal 19, 28250 Torrelodones, Madrid, Spain
What I collect
Only what you type into the project brief: your name, email, company and your answers about the project. If you email me directly, I get whatever you put in the email.
The site sets no cookies and runs no ad trackers. While you fill in the brief, your answers are saved in your own browser so a reload doesn't lose them. They're cleared when you send the brief or press Start over. The stills room also remembers whether you picked Float or Grid.
Visits are counted with Cloudflare Web Analytics: the page opened, the site you came from, your country, browser and type of device. It stores nothing on your device and doesn't track you as an individual.
Cloudflare, which hosts the site, processes IP addresses to deliver pages and block abuse.
Why
To reply to your brief, ask the questions I need and put a proposal together. You asked for that step, so the legal basis is pre-contractual (GDPR article 6(1)(b)). Your details never go on a mailing list, and they're never sold or shared for marketing. Visit counts tell me which work people look at, a legitimate interest (article 6(1)(f)) that needs nothing that identifies you.
Who else handles it
- Cloudflare, for hosting, security and visit counts, and for passing the brief from the site to my inbox.
- Namecheap Private Email, the studio inbox, where the brief arrives.
- Google (Gmail), where the studio inbox is forwarded and answered.
- Notion, where I keep track of projects.
- Anthropic (Claude), the AI assistant I use for studio admin, such as keeping project notes.
Each one processes data for me under its own data processing terms. Some are based in the US, and those transfers rely on the EU-US Data Privacy Framework or standard contractual clauses.
How long I keep it
For as long as we're talking about the project, then up to 2 years in case it comes back around. If we work together, contracts and invoices stay for as long as Spanish tax law requires.
Your rights
You can ask to see, correct or delete your data, object to how it's used, limit it, or get a copy. Email hello@louisiruela.studio and I'll answer within a month. If you're not happy with the answer, you can complain to the Agencia Española de Protección de Datos at aepd.es.
404
Out of frame.
This page doesn't exist, or it moved when the site was rebuilt.
Contact
Send a brief.
hello@louisiruela.studio
Start a brief
Send the brief, a few references and your timeline. You'll get questions back from me. English or Spanish.